We are a registered non profit, non governmental, social investment rural community organization, with a mandate to operate in West Nile sub-region of north western Uganda.
Our focus is women, girls and youth empowerment, among other things, to foster social change, through targeted community education and skills training, for functional, effective, efficient application and use of vital resources, for productive, progressive, integrated and sustainable rural community development, by creating contusive and enabling economic, social and political environment, for income generation to dramatically improve household incomes and livelihoods, for sustained food sufficiency, security and significant poverty reduction.
Working closely with local communities, we have embarked on a number of social investment projects, in which local women, girls and youth in general participate in different aspects of such development projects, as owners to see them through to success, for the common good of all members of these communities.
The most notable are:-
1- Fendu and Karube Community Goat Farm.
This is a three acre community goat farm, which is on land donated by the local community. It is used for goat breeding and raring, as a sustainable business, owned and operated by local women, girls and youth, as potential means of income generation.
It also serves as the first local goat breeding and raring demonstration farm, accessible to all other communities, throughout the West Nile sub-region.
The facility has been well fenced, with a nicely built goat house and two young dogs, under the care and supervision of a local caretaker, to watch over the farm, during the night.
We have purchased and stocked the farm with a total of 37 young goats, which are fast growing and soon will start breeding.
This is a long term social investment in an economic and social development project, through which we hope to produce and market goat meat, goat milk, goat cheese, goat soap, goat lotions, goat candles, goat skins and hides among others, in existing and ever growing local, sub-regional, regional and continental markets.
We are targeting continental export markets, in hopes of bringing in much needed foreign exchange, to power local investments, to improve rural community living conditions and standards, at local community levels.
The future looks bright for our local rural women, girls, youth and their communities, we have full confidence in the success of this project, right from the start.
2- Community based Corner Stores.
We have successfully invested in three such stores, selling mainly local produce, in addition to a variety of well targeted consumer products and or goods, which have been selling very well, as we have managed to buy in bulk and sell at highly affordable prices, as most if not all, our current customer base is relatively poor, with very little or next to nothing disposable incomes.
The response has been quite amazing so far, as we are employing new local marketing and sales techniques and customers service, care and appreciation initiatives and or incentives. So far we are winning the competition, by being able to attract new customers and keep them coming back, for repeat businesses, conversations and local gossip.
At this very moment we are in the process of completing construction of a brand new store, built in brick and mortar. It will be our first, self constructed and owned store, but our forth store to open for business, in the near future.
Exploring new funding opportunities.
We are constantly looking for new funding opportunities and sources, in which we want to be participants as equal partners, working with local Calgary businesses, to help support our social investments in various different community based and owned income generating, social development projects.
We strongly believe in the long term benefits of social investments to empower rural communities, who actively participate in such local initiatives, as equal partners and owners of local resources, as opposed to charitable giving, in which less responsibility, accountability and transparency may become counter productive, in the long as charitable funding of economic, social and political development can have diminished or limited impact on those who are supposed to benefit from such assistance.
In our past trials and adventures, in using African music and dance, as away to raise funds, through well organized community parties and working with local community focused pubs, we quickly established that, a very attractive, active, but rather dormant niche market definitely exists, in the city of Calgary.
I was among the first few Africans interested in opening up African music and dance, to the local Calgary community. My experience has been quite a pleasant one, with a positive note on African music and dance, as alternative, for attracting additional business, for local punks, which have music and dance programming as part of their marketing and sales strategies.
Targeting African music and dance market, in Calgary.
As I have closely followed social events in this city over the past several years, I have found that an expanding and growing niche market for African music and dance crowd is ready to be activated and exploited to the fullest.
In my personal knowledge and experience, African music and dance supply, packaging, targeted but aggressive marketing and competitive presentation, without any compromises in comprehensive service delivery, in presenting top quality African music for dancing, has not been undertaken by any social clubs, including pubs and or restaurants, in this city, despite the uniqueness, vibrancy, beauty, social acceptance and enormous enjoyment of African popular music and dance, right across the whole world, although more prominent in specific pockets of some of the most culturally diverse cities of the world, outside continental Africa.
We are convinced and strongly believe that Calgary is now ready more than ever, to accept and fully embrace African music and dance, as a formal alternative entertainment source, which can help generate additional income for pubs which target this niche market and promote African music and dance in it.
We are prepared to work with pubs as equal partners, to develop comprehensive, but simple business marketing, promotion and sales strategy, for entering and exploring the potential for African music and dance, as a viable alternative entertainment source, for attracting additional business, to increase local market share effectively and gainfully, with minimum use of available resources.
We believe that chances and the potential for bringing in additional customers and keeping them are from fair to good and can only grow and become bigger and better from thereon, assuming all other factors remain positive and favourable, in a highly competitive pub and restaurant business environment, in this city, whose African presence has continued to grow by leaps and bounds, yet they have nowhere to go for a regular African music dance and or reception and entertainment. We want to change that.
Here is what we suggest and highly recommend needs to be done, to better evaluate and understand the niche market and it’s potential to sustain any investments, to promote and market African music and dance, as a viable alternative entertainment, hoping to bring in additional customers, to generate additional revenues, while remaining competitive and relevant in the broader market.
1- A quick market survey.
We need to design and develop a simple questionnaire, which asks a number of straight forward and open ended questions, for potential market niche to respond to, as we want to know public opinions, views, interests, preferences, choices, needs, demands etc.. relative to African music and dance as alternative form of social entertainment, in a pub and or restaurant environment.
2- Advertisements for promotional trails.
On the basis of our survey results, we need to advertise and market a series of events, for promotional trials, which are staged on specific day of the week, especially over the week ends, either on Fridays or Saturdays.
We suggest and prefer that all promotional events are without any cover charges, as a short term incentive, in hopes of exceeding our expectations, by bringing in good crowds.
We also suggest and recommend that promotional events be held for one full month, which must be supported by strong advertisements, including but not limited to word of mouth and consistent presentation of the very finest African music and dance beats, from some of Africa’s best international Artists and Performers, with universal appeal, such as Koffi Olomide, Fall Epupa, Ferri Golla, Papa Wemba, to mention but a few from the DR Congo and many other top musicians, from across the African continent.
3- Enlist the services of a prominent and enthusiastic African Music DJ.
We will seek to use the services of an excellent performing African Music DJ personnel.
In addition to that we will also establish a mechanism to have access to collect and assemble more African music than what we already have on our existing list.
Hopefully the promotions are a success, which we have reason to believe will be and on approval of Management of a pub and or restaurant, we can and will move ahead, with plans to market African music DJ services, featuring authentic African dance music for regular entertainment of customers on weekly basis, for which details of events will be made available to the public, through all forms of communication outlets and means, including but not limited to social media.
Please, contact Mr. Augustine Yada. Executive Director, Project Green Villages Africa Institute. For more information, you can reach us at, firstname.lastname@example.org, email@example.com and (403) 473-3679 Mobile.